MARKET
Design Conscious Consumers
The proliferation of consumer design media such as Dwell, Apartment Therapy, Elle Decor and HGTV suggests that the power of good design has gained mass awareness. We are selling to discerning customers who recognize the value of good design, refined modern aesthetics and an efficient plan that best utilizes the specific site.
Green Buyers
We are selling to environmentally conscious buyers: buyers who value the energy savings that come with higher performing building enclosures, the positive impact natural light has on interior comfort, the electricity saved by using daylight, the conservation of space as a means of conserving energy and long-lasting materials as a way to reduce waste.
Tech Buyers
We appeal to buyers who telecommute, who value the ability to monitor their house systems on their digital devices, and who value paperless organization. Because of our emphasis on the integration of technology into the basic framework of the house, the digitizing of house maintenance programs, warranty documents, appliance settings, temperature settings, lighting settings and sound systems. Our homes are designed to accommodate high-tech users immediately.
Everyone
Our product is accessible to all. We are designing and building innovative houses. We are evolving the state of standard housing stock with sensible improvements such as integrated technology and sustainable construction practices. We are repurposing or removing unnecessary and unused space to reduce costs, and we are packaging everything within a refined, cohesive, right-sized residence.
BRAND
THE Creative is a residential development and architecture company focused on innovative design. Our homes provide a comfortable, modern environment that is unique in the marketplace.
THE Creative Brand Difference
Design Driven The emphasis is on product design that improves daily living, characterized by a clean aesthetic and a thoughtful layout. Our homes stress an abundance of natural light, a floor plan that flows, efficient utilization of space and site, and precision detailing.
Right-Sized Spaces are sized to be airy, comfortable, gracious and efficient. The homes are customized to fit reasonably on the lots with ample yard space and light between the homes and their neighbors.
Sustainable The homes feature cost-effective, passive sustainable strategies such as high quality air barriers; high performance insulation; efficient fixtures, appliances and equipment; and smart systems to manage energy usage. These all work together to reduce the use of gas, electricity and water, shrinking your utility bills.
Technological The homes address the impact of technology on the way you live and work. Low voltage wiring and networked systems are integrated into the base design, allowing a seamless use of technology in any space. A multi-purpose home-office allows for frequent telecommuting and is also a supplemental living space. Mechanical and electrical systems are built to be easily managed from your digital devices.
Durable Materials providing long-term durability are incorporated to reduce maintenance costs, extend the life of your home and keep it looking new and clean. Metal roofs, fiber cement siding, cedar accents and aluminum windows clad the building in a refined, resilient enclosure.
Service Focused THE Creative stands by our homes. We make the home buying experience a joy for our buyers. We provide you with a welcome package of home supplies and a digital manual for home operations, with make and model of all equipment, maintenance schedules for the home and important names and numbers.
Value Added THE Creative’s brand strategies produce a unique product, differentiated from current housing stock in both look and feel. Sustainable practices save energy and resources and reduce utility bills. Durable materials reduce maintenance costs. Built-in technology provides a home that is ready to meet your needs. Our goal is to provide you with a beautiful home designed to exceed your expectations. Welcome to THE Creative.